SMALL TOWN,
GOOD LIFE.
Curated goods inspired by life in Lenoir City.
Lenoir Mercantile curates timeless goods inspired by this place—made to gather around, celebrate with, and proudly represent the town we’re
lucky to call home.
It’s Game Day in
East Tennessee
Cooler air, packed coolers, and Saturdays that start early and end whenever they end.
Our Game Day Collection celebrates fall in East Tennessee with goods made for gathering, cheering, and showing a little hometown pride.
There’s just something about Saturdays in East Tennessee. The Lenoir Crew in Saturday Orange is our ode to our favorite day of the week. Soft, lived-in, and easy from the very first wear, this relaxed crewneck has the feel of an old favorite without the years of searching for one.
Finished with our signature Lenoir Mercantile maker's mark, The Lenoir Crew in Saturday Orange brings a little hometown spirit to an everyday staple. Perfect for cooler weather and best worn on Saturdays.
Saturday Orange is a limited seasonal color, available for fall while it lasts.
Product Details:
80% ring-spun cotton, 20% polyester
Relaxed, unisex fit
Ribbed collar, cuffs, and waistband
Forward-rolled shoulders for an easy, lived-in fit
Made Especially for You
Instead of filling shelves with more than we need, our goods are made for you once you place your order. It means your package may take a few extra days to arrive, but we like doing things a little more thoughtfully around here—making what’s needed, when it’s needed. Thanks for waiting on the good stuff. We think it’s worth it.
Designed with love in Lenoir City, TN.
Shop Our Signature Lenoir Collection
Our signature collection, inspired by the town we’re proud to call home. Easy, everyday goods made to gather in, live in, and proudly rep our hometown.
Shop The Heritage Collection
Cooler air, packed coolers, and Saturdays that start early and end whenever they end.
Our Game Day Collection celebrates fall in East Tennessee with goods made for gathering, cheering, and showing a little hometown pride.
The 1907 Heritage Hoodie is a nod to the year Lenoir City officially became Lenoir City—and to the place we’re proud to call home.
This edition comes in our signature Mercantile Green, a timeless, lived-in shade inspired by East Tennessee. 1907 keeps the front simple, while the back carries our full Lenoir Mercantile — Small Town, Good Life heritage mark. On the sleeve, our signature Lenoir Mercantile maker’s mark is the finishing touch.
Classic, comfortable, and rooted right here at home. The kind of hoodie that only gets better the more you wear it. Small Town, Good Life — Since 1907.
Product Details:
80% ring-spun cotton, 20% polyester
100% ring-spun cotton face
Relaxed fit
Color-matching flat drawcord
Front pouch pocket
Made Especially for You
Instead of filling shelves with more than we need, our goods are made for you once you place your order. It means your package may take a few extra days to arrive, but we like doing things a little more thoughtfully around here—making what’s needed, when it’s needed. Thanks for waiting on the good stuff. We think it’s worth it.
Designed with love in Lenoir City, TN.
A little history, made to be worn.
The 1907 Heritage Hoodie is a nod to the year Lenoir City officially became Lenoir City—and to the small-town Tennessee life we’re proud to call home.
Made in our washed Tennessee Smoke, it has that lived-in, well-loved look from day one. 1907 keeps the front simple, while the back carries our full Lenoir Mercantile — Small Town, Good Life heritage mark. On the sleeve, you’ll find our signature Lenoir Mercantile maker’s mark—a small finishing touch that ties it all back home.
Classic, comfortable, and rooted in the place that inspired it. Small Town, Good Life — Since 1907.
Product Details:
80% ring-spun cotton, 20% polyester
100% ring-spun cotton face
Relaxed fit
Color-matching flat drawcord
Front pouch pocket
Made Especially for You
Instead of filling shelves with more than we need, our goods are made for you once you place your order. It means your package may take a few extra days to arrive, but we like doing things a little more thoughtfully around here—making what’s needed, when it’s needed. Thanks for waiting on the good stuff. We think it’s worth it.
Designed with love in Lenoir City, TN.
Small Town, Good Life.
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The Good Life, Lately •
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